Movie audiences prefer sequels with names to those with numbered titles

Kind of humorous and intersting. “In one study, subjects were shown a made-up movie title – “Daredevil 2” or “Daredevil: Taking It to the Streets” – and asked to read a plot summary. Those who saw the second title spent more time reading the summary, remembered more, and rated the hypothetical movie more highly.”

read more | digg story

Advertisements

%d bloggers like this: