Blockbuster is introducing a holiday promotion that will let Netflix subscribers rent Blockbuster movies for free. Here’s how it works: Netflix members can turn in the tear-off flaps from any red Netflix envelopes for free rentals at any Blockbuster store. It’s a bold move, but how well will it work? The Netflix crowd seems to be a loyal bunch.
Blockbuster Inviting Netflix Customers to Rent Movies From Stores for Free